No title

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 1945-

Marketing : principles & perspectives / - 4th ed. - New York : McGraw-Hill/Irwin, c2004. - xl, 596 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0072539097 (alk. paper) 007286057X (alk. paper) 0071214305 (International ed.)

2002035590


Marketing--United States.

HF5415.1 / .B4155 2004

658.8 CUT B3684