No title

Sandage, C. H. 1902-

Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll. - 1st ed. - New Delhi : Virender Kumar Arya, 1987. - xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm. - Irwin series in marketing .

Includes bibliographical references and index.

0256028516

82083425


Advertising.

HF5823 / .S25 1983

659.1