No title

Riffe, Daniel.

Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico. - 1st ed. - Mahwah, N.J. : Erlbaum, 1998. - x, 208 p. : ill. ; 24 cm. - LEA's communication series .

Includes bibliographical references (p. 193-200) and indexes.

0805820183 (cloth : alk. paper) 0805820191 (pbk. : alk. paper)

97047384


Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.

P93 / .R54 1998

302.23014