(Record no. 136223)

MARC details
000 -LEADER
fixed length control field 00555nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IQ-KoUCL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140107095808.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140107b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073136660
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging DLC
Transcribing agency DLC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number Cut A 668
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name William F.Arens , David H.schaefer
245 ## - TITLE STATEMENT
Title Essentials of contemporary advertising
Statement of responsibility, etc William F.Arens , David H.schaefer
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc Mc Graw Hill
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 558 p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Advertising & public relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
            Koya University Central Library Koya University Central Library Book Cart 07/01/2014   659.1 Cut A 668 0000006594 07/01/2014 07/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 07/01/2014   659.1 Cut A 668 0000006595 07/01/2014 07/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 07/01/2014   659.1 Cut A 668 0000006596 07/01/2014 07/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 07/01/2014   659.1 Cut A 668 0000006597 07/01/2014 07/01/2014 Books