Marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 13th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN: 9780136009986; 0136009980; 9780131357976 (pbk.); 0131357972 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents only
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Includes bibliographical references and index.

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