Basic marketing : a managerial approach /

By: McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextPublication details: Homewood, Ill. : R. D. Irwin, 1975Edition: 5th edDescription: xvi, 694 p. : ill. ; 25 cmISBN: 0256015678Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M3 1975
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Item type Current library Collection Call number Status Date due Barcode
Books Books Koya University Central Library
Book Cart 		650 - 659 658.8 Cut C1755 (Browse shelf(Opens below)) Available 0000009038

Includes bibliographical references and index.

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