Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Bearden, William O, 1945-Contributor(s): Ingram, Thomas N | LaForge, Raymond WMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN: 0072539097 (alk. paper); 007286057X (alk. paper); 0071214305 (International ed.)Subject(s): Marketing -- United StatesDDC classification: 658.8 LOC classification: HF5415.1 | .B4155 2004Online resources: Publisher description | Table of contents
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Includes bibliographical references and indexes.

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