Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006Edition: 3rd edDescription: xxix, 683 p. : ill., charts ; 26 cmISBN: 0072865784 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2006Online resources: Publisher description | Table of contents only
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Books Books Koya University Central Library
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Includes bibliographical references (p. 652-660) and index.

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