Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description
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Koya University Central Library Book Cart | 650-659 | 658.8 Cut M 959 (Browse shelf(Opens below)) | 1 | Available | 0000044511 |
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| 658.4092 Cut D 571 No title | 658.575 Cut G9141 No title | 658.787 Cut B 87717 No title | 658.8 Cut M 959 No title | 658.8002373 Cut ST 15 No title | 658,03 Cut J1992 No title | 659.1 Cut H 626 No title |
Previous ed. entered under title.
Includes bibliographical references and index.
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