Methods in behavioral research / Paul C. Cozby.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
Includes bibliographical references (p. 386-396) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
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