Methods in behavioral research / Paul C. Cozby.

By: Cozby, Paul CMaterial type: TextTextPublication details: New York, NY : McGraw-Hill Higher Education, c2007Edition: 9th edDescription: xv, 410 p. : ill. ; 24 cmISBN: 9780073531816 (pbk. : alk. paper); 0073531812 (pbk. : alk. paper); 007110643X (hbk.)Subject(s): Psychology -- Research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 150.72 LOC classification: BF76.5 | .C67 2007Online resources: Table of contents only
Contents:
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
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Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.

Includes bibliographical references (p. 386-396) and index.

Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.

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