TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising: principles & practice
SN  - 9780135009383
U1  - Dc-659.1 
PY  - 2009///
CY  - Indianapolis, Ind., London
PB  - Prentice Hall, Pearson Education [distributor]
KW  - Advertising
N1  - Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006; Formerly CIP; Includes bibliographical references and index
ER  -