TY  - BOOK
AU  - william d.perreauit  &e .jerome mc carthy
TI  - APPLICATIONS IN IN BASIC MARKETING clippings from the popular business press 
SN  - 9780072864717
U1  - 658.8 
PY  - 2005///-2006
CY  - USA
PB  - MCGRAW-HILL
ER  -