TY  - BOOK
AU  - Sandage,C.H.
AU  - Fryburger,Vernon Ray
AU  - Rotzoll,Kim B.
TI  - Advertising theory and practice
SN  - 0256028516
AV  - HF5823 .S25 1983
U1  - 659.1 19
PY  - 1987///
CY  - New Delhi
PB  - Virender Kumar Arya
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -