| 000 | 00850cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | 13915680 | ||
| 003 | IQ-KoUCL | ||
| 005 | 20140109092121.0 | ||
| 008 | 050330s2006 maua b 001 0 eng | ||
| 010 | _a 2005043864 | ||
| 020 | _a0072935898 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _222 _bCut P455 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _2General management |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c136237 _d136237 |
||