| 000 | 01331pam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 014537779 | ||
| 003 | IQ-KoUCL | ||
| 005 | 20140114134032.0 | ||
| 008 | 080303s2009 inua b 001 0 eng d | ||
| 015 |
_aGBA825951 _2bnb |
||
| 020 |
_a9780135009383 _c£48.99 |
||
| 020 |
_a0135009383 (pbk.) : _c£48.99 |
||
| 040 |
_aDLC _bDLC _cDLC _dUk |
||
| 041 | _aEnglish | ||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_aDc-659.1 _bM827 |
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice. _cMoriarty, Sandra E. |
| 250 |
_aInternational ed., 8th ed. / _bSandra Moriarty, Nancy Mitchell, William Wells. |
||
| 260 |
_aIndianapolis, Ind. : _bPrentice Hall ; _aLondon : _bPearson Education [distributor], _cc2009. |
||
| 300 |
_a686 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _aPrevious ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 648 | _2 Advertising & public relations | ||
| 650 | 0 | _aAdvertising. | |
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aMitchell, Nancy, _d1950- |
|
| 700 | 1 |
_aWells, William, _d1926- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c136252 _d136252 |
||