| 000 | 01363nam a22003617a 4500 | ||
|---|---|---|---|
| 003 | IQ-KoUCL | ||
| 005 | 20151130093025.0 | ||
| 008 | 151130b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2002035590 | ||
| 020 | _a0072539097 (alk. paper) | ||
| 020 | _a007286057X (alk. paper) | ||
| 020 | _a0071214305 (International ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B4155 2004 |
| 082 | 0 | 0 |
_a658.8 CUT B3684 _221 |
| 100 | 1 |
_aWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. _d1945- |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axl, 596 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _zUnited States. _2General management |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2002035590.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh031/2002035590.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c137276 _d137276 |
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