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008 060728s2007 enka b 001 0 eng
010 _a 2006024738
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016 7 _a013552339
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020 _a0415363764 (hbk. : alk. paper)
020 _a9780415363761 (hbk. : alk. paper)
020 _a0415363756 (pbk. : alk. paper)
020 _a9780415363754 (pbk. : alk. paper)
020 _a0203014936 (ebk. : alk. paper)
020 _a9780203014936 (ebk. : alk. paper)
035 _a(OCoLC)ocm70864411
040 _aDLC
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050 0 0 _aP99
_b.C463 2007
082 0 0 _a302.2
_222
084 _a401. 41
_2bcl
100 1 _aChandler, Daniel. /
245 1 0 _aSemiotics :
_bthe basics /
_cDaniel Chandler.
250 _a2nd ed.
260 _aLondon ;
_aNew York :
_bRoutledge,
_cc2007.
300 _axviii, 307 p. :
_bill. ;
_c21 cm.
440 0 _aBasics (Routledge (Firm)
504 _aIncludes bibliographical references (p. [265]-292) and index.
505 0 _aModels of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.
520 _aThis updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description
650 0 _aSemiotics.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0668/2006024738-d.html
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