(Record no. 136237)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00850cam a22002654a 4500 |
001 - CONTROL NUMBER | |
control field | 13915680 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IQ-KoUCL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140109092121.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050330s2006 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005043864 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072935898 (alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
Item number | Cut P455 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing : |
Remainder of title | a global-managerial approach / |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston, Mass. : |
Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
Date of publication, distribution, etc | c2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xl, 638 p. : |
Other physical details | col. ill. ; |
Dimensions | 28 cm. + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | McGraw-Hill/Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
Source of heading or term | General management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome |
Fuller form of name | (Edmund Jerome) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Koya University Central Library | Koya University Central Library | Book Cart | 09/01/2014 | 658.8 Cut P455 | 0000006734 | 09/01/2014 | 09/01/2014 | Books | |||||||
Koya University Central Library | Koya University Central Library | Book Cart | 09/01/2014 | 658.8 Cut P455 | 0000006735 | 09/01/2014 | 09/01/2014 | Books | |||||||
Koya University Central Library | Koya University Central Library | Book Cart | 09/01/2014 | 658.8 Cut P455 | 0000006750 | 09/01/2014 | 09/01/2014 | Books | |||||||
Koya University Central Library | Koya University Central Library | Book Cart | 09/01/2014 | 658.8 Cut P455 | 0000006751 | 09/01/2014 | 09/01/2014 | Books | |||||||
Koya University Central Library | Koya University Central Library | Book Cart | 09/01/2014 | 658.8 Cut P455 | 0000006752 | 09/01/2014 | 09/01/2014 | Books |