(Record no. 136237)

MARC details
000 -LEADER
fixed length control field 00850cam a22002654a 4500
001 - CONTROL NUMBER
control field 13915680
003 - CONTROL NUMBER IDENTIFIER
control field IQ-KoUCL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140109092121.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050330s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005043864
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072935898 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number Cut P455
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global-managerial approach /
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 638 p. :
Other physical details col. ill. ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term General management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
            Koya University Central Library Koya University Central Library Book Cart 09/01/2014   658.8 Cut P455 0000006734 09/01/2014 09/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 09/01/2014   658.8 Cut P455 0000006735 09/01/2014 09/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 09/01/2014   658.8 Cut P455 0000006750 09/01/2014 09/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 09/01/2014   658.8 Cut P455 0000006751 09/01/2014 09/01/2014 Books
            Koya University Central Library Koya University Central Library Book Cart 09/01/2014   658.8 Cut P455 0000006752 09/01/2014 09/01/2014 Books