Essentials of marketing : a global-managerial approach /

By: Perreault, William DContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072935898 (alk. paper)Subject(s): MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Koya University Central Library
Book Cart
650 - 659 658.8 Cut P455 (Browse shelf(Opens below)) Available 0000006734
Books Books Koya University Central Library
Book Cart
650 - 659 658.8 Cut P455 (Browse shelf(Opens below)) Available 0000006735
Books Books Koya University Central Library
Book Cart
650 - 659 658.8 Cut P455 (Browse shelf(Opens below)) Available 0000006750
Books Books Koya University Central Library
Book Cart
650 - 659 658.8 Cut P455 (Browse shelf(Opens below)) Available 0000006751
Books Books Koya University Central Library
Book Cart
650 - 659 658.8 Cut P455 (Browse shelf(Opens below)) Available 0000006752

Includes bibliographical references and indexes.

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