Marketing : principles & perspectives /
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN: 0072539097 (alk. paper); 007286057X (alk. paper); 0071214305 (International ed.)Subject(s): Marketing -- United StatesDDC classification: 658.8 CUT B3684 LOC classification: HF5415.1 | .B4155 2004Online resources: Publisher description | Table of contents
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| 658.8 Cut 173 No title | 658.8 CUT 841G No title | 658.8 CUT 841G No title | 658.8 CUT B3684 No title | 658.8 Cut C1755 No title | 658.8 Cut D 213 No title | 658.8 Cut D 213 No title |
Includes bibliographical references and indexes.
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