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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Series: McGraw-Hill/Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: No items available.

Marketing : principles & perspectives /

by William O. Bearden, Thomas N. Ingram, Raymond W. LaForge, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Series: McGraw-Hill/Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: Koya University Central Library (3) Call number: 658.8 CUT B3684, ...

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