No title

Moriarty, Sandra E.

Advertising : principles & practice. Moriarty, Sandra E. - International ed., 8th ed. / Sandra Moriarty, Nancy Mitchell, William Wells. - Indianapolis, Ind. : London : Prentice Hall ; Pearson Education [distributor], c2009. - 686 p. : ill. (chiefly col.) ; 28 cm.

Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. Formerly CIP.

Includes bibliographical references and index.

9780135009383 £48.99 0135009383 (pbk.) : £48.99

GBA825951 bnb




Advertising.

Dc-659.1 / M827