MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01331pam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
014537779 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IQ-KoUCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140114134032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080303s2009 inua b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA825951 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780135009383 |
| Terms of availability |
£48.99 |
|
|---|
| International Standard Book Number |
0135009383 (pbk.) : |
| Terms of availability |
£48.99 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
Uk |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Dc-659.1 |
| Item number |
M827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E. |
| Fuller form of name |
(Sandra Ernst) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
principles & practice. |
| Statement of responsibility, etc |
Moriarty, Sandra E. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International ed., 8th ed. / |
| Remainder of edition statement |
Sandra Moriarty, Nancy Mitchell, William Wells. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Indianapolis, Ind. : |
| Name of publisher, distributor, etc |
Prentice Hall ; |
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Pearson Education [distributor], |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
686 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006. |
|
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
|---|
| Source of heading or term |
Advertising & public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, Nancy, |
| Dates associated with a name |
1950- |
|
|---|
| Personal name |
Wells, William, |
| Dates associated with a name |
1926- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |