Advertising : principles & practice. Moriarty, Sandra E.
Material type: TextLanguage: English Publication details: Indianapolis, Ind. : London : Prentice Hall ; Pearson Education [distributor], c2009Edition: International ed., 8th ed. / Sandra Moriarty, Nancy Mitchell, William WellsDescription: 686 p. : ill. (chiefly col.) ; 28 cmISBN: 9780135009383; 0135009383 (pbk.) :Subject(s): | Advertising | Management and Business StudiesDDC classification: Dc-659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Koya University Central Library Book Cart | 650 - 659 | Dc-659.1 M827 (Browse shelf(Opens below)) | Available | 0000007046 |
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
Formerly CIP. Uk
Includes bibliographical references and index.
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