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Essentials of marketing : a global-managerial approach /

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Koya University Central Library (5) Call number: 658.8 Cut P455, ...

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Basic marketing : a managerial approach /

by McCarthy, E. Jerome (Edmund Jerome).

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R. D. Irwin, 1975Availability: Items available for loan: Koya University Central Library (1) Call number: 658.8 Cut C1755.

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