Advertising : principles & practice. Moriarty, Sandra E.

By: Moriarty, Sandra E. (Sandra Ernst)Contributor(s): Mitchell, Nancy, 1950- | Wells, William, 1926-Material type: TextTextLanguage: English Publication details: Indianapolis, Ind. : London : Prentice Hall ; Pearson Education [distributor], c2009Edition: International ed., 8th ed. / Sandra Moriarty, Nancy Mitchell, William WellsDescription: 686 p. : ill. (chiefly col.) ; 28 cmISBN: 9780135009383; 0135009383 (pbk.) :Subject(s): | Advertising | Management and Business StudiesDDC classification: Dc-659.1
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Item type Current library Collection Call number Status Date due Barcode
Books Books Koya University Central Library
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Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.

Formerly CIP. Uk

Includes bibliographical references and index.

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